Your Brand,
No Compromises
I design websites and brands that:
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Look great, feel great, and convert like a pro
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Position you as a trusted expert
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Turn visitors into lifelong fans​
Below are samples of my work — all crafted with strategy, soul, and a sprinkle of magic.
Rise & Radiate is a conceptual brand and website project aimed at empowering professional women—particularly coaches, consultants, and freelancers—to overcome mindset blocks and achieve their personal and business goals. This project leverages a bold, premium aesthetic to capture the brand’s focus on transformative growth and self-confidence.
Objectives
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Develop a Cohesive Brand Identity: Create visuals, typography, and messaging that resonate with a high-end, supportive, and results-driven coaching experience.
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Deliver a Premium Website Design: Use an off-black background, refined color accents, and a straightforward layout to showcase key offerings and encourage immediate engagement.
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Maintain Consistency & Clarity: Ensure the brand’s tone, palette, and typography remain cohesive across all touchpoints (web and print).
In designing Rise & Radiate, I focused on balancing elegance and empowerment. By pairing a refined color palette with authentic, motivational copy, this concept brand appeals to women who seek both style and substance in a coaching experience.
Cashflowy is a real AI-powered bookkeeping solution that empowers solopreneurs, freelancers, and small business owners to master their finances effortlessly. This conceptual redesign aims to create a cohesive, clean, and conversion-focused website experience that highlights Cashflowy’s innovative approach and drives user engagement.
Objectives
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Cohesive Visual Identity: Develop a unified look with modern typography, a refined color palette, and consistent imagery that reflects Cashflowy’s simplicity and innovation.
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Clean, Conversion-Driven Design: Streamline navigation and optimize key call-to-actions to guide visitors toward joining the waitlist and registering for the free masterclass.
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Enhanced Engagement & Trust: Integrate testimonials and clear benefit highlights, supported by intuitive forms with trust indicators, to build credibility and encourage user action.
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Target Market Focus: Reinforce Cashflowy’s appeal to solopreneurs and small business owners with a dedicated “Who We Serve” section, ensuring potential customers immediately see the relevance of the solution
In designing this conceptual redesign for Cashflowy, my focus was on balancing UI and UX. The result is a cohesive and engaging website concept that not only elevates the brand’s identity but also drives meaningful user actions, ensuring that potential customers receive a seamless and compelling introduction to Cashflowy’s innovative approach to automated bookkeeping.